Shelf named a Cool Vendor™ in the 2025 Gartner® Digital Workplace Applications report.

The GenAI Context Problem and How Enterprise Leaders Can Fix It

See why the context problem is what’s holding your AI back and what to do about it.

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[ Overview ]

What You’ll Learn

You’ll walk away with a clear understanding of what “context” actually means in GenAI and why it determines success or failure. Learn the metrics to evaluate if your AI is on track, get a step-by-step playbook for implementation, and discover the proven approaches leading enterprises use to solve context problems. Plus, we cover the common mistakes that kill GenAI projects so you can avoid them before they cost you time, money, and credibility.

The enterprises that win treat context as the foundation, not a feature. They’re not asking ‘how do we add AI?’ they’re asking ‘how do we make our knowledge usable by AI?’ That shift changes everything.
– Colin Kennedy, Co-Founder & COO, Shelf

Your AI Deserves Better (And So Do You)

Bad AI outputs are frustrating for everyone. The good news? It’s fixable. Watch Colin and Jan unpack why context is the secret ingredient most strategies are missing, and walk away with a practical playbook you can use immediately.

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What our customers say

“The Shelf solution is superb! We achieved a 25% reduction in average handling time in the first three months of going live with Shelf.”

“Overall, Shelf has been fantastic and the integration into our CCaaS environment was quick and easy. Some of my favorite functionalities are Answer Assist, the ability to integrate with a chatbot, search functionality inside of documents, and the multi-language capabilities.”

“Shelf has provided us with a solution to our knowledge needs. We now have a single source of truth that our advisors can look to when helping customers. Shelf is easy to use for both advisors and administrators, and we’ve seen improvements in a number of metrics since implementation.”

“I have been using Shelf for a long time and I am extremely impressed with its knowledge management and content organization capabilities. The product greatly reduces time and improves efficiency because there is no confusion about outdated or incorrect material.”

“Shelf is even better than expected, and it’s great to be surprised like that. Usually it’s the opposite. Search Copilot reduced handle time on our email queue by 80%!”

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