Shelf, the leading AI data platform, is thrilled to announce it has been named a Cool Vendor in the Gartner® 2025 Digital Workplace Cool Vendors report. In our opinion, this recognition is based on Shelf’s innovative approach to solving critical data quality challenges that impact enterprise AI initiatives.
Organizations are increasingly recognizing the critical importance of data quality in their AI initiatives, especially when AI tools are customer-facing or being used by agents for customer service activities. Poor data quality can lead to unreliable AI responses that directly impact customer experience and agent effectiveness.
AI as the Middle Layer
AI is increasingly becoming the middle layer that connects customer service agents and customers, and bridging company knowledge with the answers delivered, making data quality more crucial than ever.
This is particularly important for contact centers and customer service operations, operationalizing knowledge with GenAI is the key to dramatic improvements in customer satisfaction and operational efficiency. This is also where uncontrolled, inaccurate, outdated or other poor qualities of data will be easily visible to customers and prospects.
“We’re honored to be recognized by Gartner as a Cool Vendor,” said Sedarius Tekara Perrotta, Co-Founder & CEO at Shelf. “In our opinion, this recognition validates our mission to transform how enterprises prepare their knowledge for AI initiatives. For contact centers and customer service teams, having reliable, accurate data isn’t just important, it’s mission-critical.”
Addressing Enterprise AI Challenges
This recognition comes at a critical time as contact centers and customer service organizations accelerate their AI adoption while facing the challenge of ensuring their AI tools provide reliable, accurate information to both agents and customers.
To access the full Gartner Cool Vendors in Digital Workplace Applications report and learn more about Shelf’s recognition, download the complete analysis here.
About Shelf
Shelf is the leading AI Infrastructure platform that transforms scattered organizational data into a Smart Data layer essential for GenAI success. The platform eliminates bad data before it becomes unreliable AI outputs, enabling organizations to deploy AI initiatives with confidence and scale. Learn more at shelf.io.
About Gartner®
Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities. For more information, visit gartner.com.
1 Gartner, Cool Vendors in Digital Workplace Applications, by Jed Cawthorne, Tori Paulman, 09 September 2025.
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