About Lowell
For over two decades, Lowell has been a leader in customized financial services. Their mission revolves around empowering people to conquer debt and effectively manage their finances. They prioritize customer satisfaction by offering innovative debt recovery and management services, helping clients regain financial control through expertise, transparency, and advanced technology.
Lowell’s tailored strategies based on individual circumstances pave the way for a sustainable financial future for their clients. Their unwavering dedication to providing ethical solutions and keeping client satisfaction at the core of their mission is exemplified by their proven success in the debt management industry.
The Challenge
Lowell Nordics conducted a comprehensive assessment of their customer service operations with the goal of improving various aspects of their contact center operations. This assessment identified three major issues:
1. The information used by agents was of poor quality
2. There was an increase in Caller Wait Times, due to staffing issues
3. They lacked a single source of truth, resulting in inconsistent processes
As a result, their Net Promoter Score (NPS) was in decline.
After some analysis and thoughtful consideration, Lowell Nordics decided to evaluate Knowledge Management Systems (KMS). They recognized the shortcomings of their SharePoint environments and saw the benefit of having a best-in-class knowledge management platform. Their objective was to improve their NPS and First Contact Resolution (FCR) metrics while ensuring a seamless experience for both staff and customers. They opted for an enterprise-grade KMS that would:
- Make life easier for agents, new hires in particular
- Allow knowledge managers to maintain the unique knowledge of each market while streamlining processes
- Provide operations with a modern, extensible platform that would support their future goals and align to other strategic technology investments.
The Solution
At the core of Lowell’s business success lies the ability to run a smooth and consistent payment collection process that doesn’t alienate debtors. The KPI’s most closely associated with this success are First Contact Resolution (FCR) and Net Promoter Score (NPS), which is why the ultimate goal of acquiring and deploying a KMS was to permanently boost these scores.
To achieve these goals, Lowell required a system capable of automating answers within Genesys Cloud. They also needed a comprehensive knowledge hub for the entire Nordics region that would support knowledge managers with usage analytics, purpose-built content, and robust content governance features. Last but not least, they sought to integrate a cohesive KMS experience into their existing tech stack, to provide agents with easier access to information, eliminating “shadow knowledge” and ultimately improving agent performance. When asked to reflect on the experience, Petri Koivunen, the Head of Operations Development – Nordics, had this to say:
“It’s important to invest in the right KMS earlier to avoid creating inefficient processes. Adopting and building a knowledge infrastructure should be the first step in contact center initiatives to scale with the evolving business and client needs.”
– Petri Koivunen, Head of Operations Development in the Nordics
Implementation
Like many organizations, Lowell had concerns about implementing a new knowledge management system. Their concerns included: the time and energy required of their team to migrate content, ability to avoid project delays, and the effort required to manage change within their agent population.
To address these concerns, Shelf and Lowell ran an a proof-of-value in Norway during the evaluation process. The pilot was specifically tailored to answer the following questions:
1. Can Shelf act as a single source of truth for all Operations content and put an end to Lowell’s knowledge silos?
2. Can Shelf be easily embedded into Genesys Cloud so agents no longer need to toggle across different applications to find the answers to customer questions?
3. Can Shelf’s agent assist leverage context from other systems to proactively deliver accurate answers to agents, without requiring them to search?
The answer to all three questions came back as a strong “Yes”. And from that point forward the parties worked together to transfer, format, and reorganize content for the Back Office, Front Office, and Invoicing Operations teams in an efficient manner. The combination of Shelf’s intuitive and easy-to-use technology and world-class implementation team of content minimized the burden of this task on Lowell personnel, which allowed Norway to deploy Shelf to its agent population in a matter of a few weeks.
The Result
Lowell’s decision to partner with Shelf – the pioneer in enterprise-grade Knowledge and Unstructured Data Management solutions – produced impressive results. Just six months after the launch of Shelf, Lowell Norway experienced a significant 111% increase in NPS scores, soaring from 26.1 to 55.2. In addition, FCR improved substantially, reinforcing the fact that Lowell selected the right Knowledge Management provider. According to Koivunen:
“FCR was sitting at 83%, and we are now around 90%, which means the customer is getting the correct answer on the first call. This KPI improvement is clearly correlated to the documentation being and staying in better quality.”
– Petri Koivunen, Head of Operations Development – Nordics
Furthermore, Shelf has successfully addressed the common challenges faced by new agents – errors, longer hold times – resulting in a better debtor experience. Serving as a comprehensive knowledge hub, Shelf has improved Lowell Norway’s operations by dramatically reducing average handle time (AHT) by 25% (from 8 to 6 minutes) all while reducing the time it takes to onboard and ramp new agents.
Continued Innovation and Collaboration
Lowell’s partnership with Shelf will continue to be leveraged as its operations scale across the Nordics. After starting in a single market, Lowell expanded to Finland, Sweden, and Denmark, standardizing on Genesys as its CCaaS and moving to deploy Genesys Copilot. Shelf serves as the system of record and GenAI enablement layer that powers Copilot with optimized, governed knowledge. This is so agents and bots receive accurate, policy-compliant answers at speed. Through this approach, Lowell is already driving improvements in core contact center KPIs, including lower average handle time (AHT) and higher first contact resolution (FCR), with continued focus on customer experience metrics such as NPS.
It’s important to note that Lowell recognized a knowledge base alone is simply not enough. While many vendors pair a Copilot with an out-of-the-box knowledge base, success requires a quality assurance layer: content optimization, governance, and transparency. Shelf’s Content Intelligence delivers that layer and fixes what can be fixed, enriches what can be enriched, and provides the controls and visibility operations leaders need to trust GenAI in production. The result is a single, auditable source of truth that eliminates knowledge silos and consistently feeds both agents and automation with the best possible answer.
A pivotal element of this next stage is multilingual enablement. Shelf and Genesys Copilot are being connected in a multi-language setup spanning Finnish, Swedish, Danish, and English. Shelf’s Content Intelligence normalizes, enriches, and validates content across languages before it is exposed in Copilot, ensuring parity in answer quality regardless of channel or locale. The rollout follows a pragmatic, two-step process: prepare and govern the knowledge foundation, then connect Shelf to Genesys to power Copilot for frontline users and, over time, AI-driven bot experiences.
By coupling Genesys Copilot with Shelf’s GenAI readiness platform, Lowell stays ahead of the market: speeding agent time-to-answer, improving resolution rates, and safeguarding accuracy at scale. This ongoing collaboration underscores Lowell’s commitment to customer service excellence and its leadership in applying technology thoughtfully and Shelf is committed to their governance, optimization, and multilingual readiness to turn AI promise into measurable operational outcomes.
