Our Story

In the late 2000's two of Shelf’s founders, Sedarius Perrotta and Colin Kennedy, founded an outsourced software services company that works at the intersection of information problems and software solutions.  The company was called Neuron Global and for more than eight years they ran hundreds of projects both big and small. The team learned tons of new things they never expected to like; natural language processing, semantic web technologies, machine learning algorithms and the like.

They also learned a lot of lessons through the problems that their client's experienced. A particularly troublesome one was how to properly capture, store, organize and share what was being learned. Whenever someone would leave the company, attend a conference or perform R&D the pain surfaced. Like many companies they used Dropbox, Outlook, Yammer, Evernote, Trello, and Basecamp amongst other “productivity tools” to help them manage the problem. In some use cases they worked great. For information management and group learning they utterly failed.

So, they decided to take a crack at coming up with a solution of their own. Shelf is the result of our team’s labor of love and desire to push the boundaries of group learning.  In creating Shelf, they added a Harvard Librarian, a PhD in the Semantic Web and a former Country Manager of Accenture to help design, execute and manage their vision. They also added a ninja force of engineers. The team is growing and constantly evolving as they look for the best and brightest to join them in creating a world class organization.

The Shelf Team

Sedarius Tekara Perrotta - CEO
Acting CEO of Neuron Global for the last 8 years and managed knowledge management projects for Neuron Global, including organizations like: the World Bank, Harvard Business School, MIT and Stanford. Sedarius graduated from Georgetown University and was part of the New Enterprise Program at MIT for two semesters. Sedarius is also an active Mentor at the Founder Institute and former US Peace Corps volunteer.

Colin Kennedy - COO 
Colin is a two-time founder and software entrepreneur with extensive experience creating compelling SaaS products. Over the course of the past 10+ years, Colin has worked on application development projects ranging from capital efficient "idea-to-MVP" project to major production initiatives for Fortune 500 companies. Colin's skills and expertise include: lean product development, customer success, start-up strategy, strategic partnership development, online marketing, and contract negotiation. Each of Colin's companies received investment from both angel and professional investor. In 2015, Colin was one of two finalists selected to compete in the EO Accelerator global pitch competition - Pitch 2 Partner.

Tobias Jaeckel - CTO 

Tobias is an experienced technology manager with over a decade of experience managing engineering teams. Prior to joining Shelf, Tobias was an executive with Accenture Germany, first in the Consulting practice and later in Technology Outsourcing for blue chip financial services clients. Tobias also ran a boutique software development agency that leveraged an offshore model to provide development, manual and automation testing services to clients. As the CTO of Shelf, Tobias is responsible for technology, infrastructure, and product development.